Undiscovered SF showcases Filipino talent, culture, art and food

SAN FRANCISCO — The line stretches in both direction on this Friday night in San Francisco, as thousands eagerly await to get inside the old mint building for Undiscovered SF — a free event that showcases the talents of emerging artists and merchants, while also celebrating the Filipino culture found in the city’s South of Market neighborhood.

“What you’re seeing right here is really the spark of a new renaissance for our people. We’re going to lead a new charge and show the world that we could do economic development in a new and different light,” said Desi Danganan, exec. director. “One that doesn’t displace people. One that is in partnership with the activists, and the artists, and the business community.”

SoMa Pilipinas is San Francisco’s official Filipino cultural district that aims to preserve the past and recent contributions of Filipinos to the city.

Filipinos of SoMa say that through this night market, the rest of San Francisco will finally get a more intimate understanding of the Filipino community that also calls the city home.

“There’s events like this all around San Francisco, but never representing our pride, our experience. And one way is through food, through dance, through music,” said Alex Retodo of the Lumpia Company.

The folks at Bayani Art say they use streetwear to strengthen the unity within the community by telling the rich history of the Philippines.

The lines continued to grow throughout the night which left many people waiting, while others never got the opportunity to get inside.

Organizers suggest early arrival for the next night market, which will take place every third Friday of the month.

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