TAKING FILIPINO FOOD TO U.S. MAINSTREAM

filipino foods are the best, if prepared in consistent manner 1) remove grease. too greasy looking foods are unappetizing to look at. 2) avoid selling a day old foods, savvy people can tell if the foods are fresh or not. 3) seasonings to the level of moderate acceptable to the general public, not filipinos alone, like too salty or too sweet will turn customer away forever. 4) sanitary food handling is of utmost importance. business success is so simple by people repeatedly coming back to spend their money to buy the consumable products. failure of the business is so simple as well, if people who tasted the foods, find the foods unpalatable, believed the foods are unsanitary as well, will not come back, the business is clearly doom without customers. quite unfortunate philippine cuisine cannot compete with the rest of the ethnic cuisines such as thai, vietnamese, italian, greek, indian, caribbean, mexican, spanish, etc.