TAKING FILIPINO FOOD TO U.S. MAINSTREAM

In his mission to steer Filipino food toward the mainstream, food blogger Marvin Gapultos jumped behind the wheel of one of LA’s first Flipino food trucks, “The Manila Machine.”

Now his drive to promote Pinoy cuisine is gaining speed with the release of his new book, “The Adobo Road
Cookbook.” He gives his insight on Balitang America on why foodies like Andrew Zimmern are right when they said Filipino food is the next big thing.

4 Comments on this post.

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  • WENDY FERNANDEZ
    16 May 2013 at 7:20 pm - Reply

    Hi, how can i buy that book,coz i love to cook?

  • noz
    16 May 2013 at 7:48 pm - Reply

    filipino foods are the best, if prepared in consistent manner 1) remove grease. too greasy looking foods are unappetizing to look at. 2) avoid selling a day old foods, savvy people can tell if the foods are fresh or not. 3) seasonings to the level of moderate acceptable to the general public, not filipinos alone, like too salty or too sweet will turn customer away forever. 4) sanitary food handling is of utmost importance. business success is so simple by people repeatedly coming back to spend their money to buy the consumable products. failure of the business is so simple as well, if people who tasted the foods, find the foods unpalatable, believed the foods are unsanitary as well, will not come back, the business is clearly doom without customers. quite unfortunate philippine cuisine cannot compete with the rest of the ethnic cuisines such as thai, vietnamese, italian, greek, indian, caribbean, mexican, spanish, etc.

  • jr(catholic counter capitalist)
    17 May 2013 at 10:46 pm - Reply

    @ noz…. u r one opinionated beep beep!!!!!

    • noz
      18 May 2013 at 11:30 pm - Reply

      YOU ARE FROM THE SLUMS, A PIG EATING FOODS FIT FOR PIGS. SO, GET LOST….GET LOST….GET LOST….GET LOST….GET LOST….GET LOST….GET LOST….GET LOST….GET LOST….GET LOST….GO EAT YOUR PIGGY FOODS. GET IT….GET IT….GET IT….GET IT….GET IT….GET IT….GET IT….GET IT….GET IT….GET IT….

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