SF PH Consulate unveils tourism-friendly multimedia showroom

By Rommel Conclara, ABS-CBN North America Bureau

July 10, 2014

SAN FRANCISCO – The push for tourism in the Philippines continues as the Philippine Consulate in San Francisco unveils its brand new multimedia showroom.

The showroom includes a massive video wall and sound system that will constantly run different tourism videos, a souvenir shop of Philippine shirts and snacks, and a computer station where people can book tickets for their next trip to the Philippines.

Since the 2012 launch of the “It’s More Fun in the Philippines” campaign, the Department of Tourism has been an invaluable source of economic expansion for the Philippines.

“It’s the only industry that remains unaffected by the economic downturn,” said Gabby Agcaoili of the Philippine Dept. of Tourism in San Francisco. “So each and every year for the past six years we’ve been experiencing an increase in tourism or tourist arrivals to the Philippines.”

The United Nations World Tourism Organization has also commended the Philippines for maintaining tourism growth despite the devastation of Typhoon Yolanda.

U.N. World Tourism Organization Secretary General Taleb Rifai praised the Philippines Department of Tourism in a statement citing that the Philippines received a double digit increase of international tourists reaching 4.7 million in 2013 while international tourism receipts grew to 15 percent to reach $4.7 billion.

“The target for 2016 is 10 million tourists from all over the world,” said Domingo Ramon C. Enerio III, the Chief Operating Officer for the Tourism Promotions Board for the Philippines. “We expect the United States market will grow exponentially alongside our overall target for the rest of the world. So we think that 650,000 visitors now coming from the United States we think we should have a very good chance at reaching a million by 2016.”

The Department of Tourism is calling on overseas Filipinos to help the Philippines by visiting the homeland, and to encourage their relatives and friends to do the same.

“A lot of Filipinos are feeling very proud about being Filipino and for them it’s part of them being part of the campaign,” said Enerio. “We want them to be proactively involved in this campaign to promote the good name of the Philippines wherever they live and to whoever they know.”

With this state of the art multimedia structure, the tourism department hopes that it will attract people who are walking by the consulate to come in and find out just why it’s more fun in the Philippines.

You can contact Rommel Conclara at romme_conclara@abs-cbn.com for more information.

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