SAN FRANCISCO — November marks the final month for the creative Filipino night markets — known as undiscovered SF — for the year 2017.
Since August, Undiscovered SF has been showcasing Filipino culture through art, food, and small businesses in the heart of the South of Market neighborhood or SoMA.
San Francisco Mayor Ed Lee made time to experience first hand the success of the night markets.
“I think this is the best party that has ever happened at the old mint,” he said.
Whether it be discovering Filipino American history through art, or trying Fil-Am Jason Angeles’ frozen custard bar, Mayor Lee said he is proud of the Filipino representation.
“I think it’s incredible but to give it that energy with the Filipino culture, the family of the modern artist, with some of the traditional things they want to present, performances… I think this is a really great use of an old building but also a special thing for San Francisco, of our Filipino community coming out.”
Undiscovered SF executive director Desi Danganan says that it was a lot of hard work for him and his team to conceptualize and then execute the night markets — however, he says it was worth it.
“Deep down inside I always knew it was going to be successful. Sometimes you have to put that intention out there, and make it happen but it’s not just having that gut feeling,” said Danganan. “It’s just knowing the potential of our community. When we get together we make magic happen.”
Since its first event in August — thousands of people have come through Undiscovered SF — which has raised the profile of Filipinos in San Francisco and uplifted Filipino small businesses.
According to organizers, Undiscovered SFwill return next year, and there are plans to hold the night markets in other parts of the South of Market neighborhood.