Pinoy small biz looks for success at "Fiesta in America" event

By Don Tagala, ABS-CBN North America Bureau
August 23, 2013

Secaucus, NJ-From Filipino food to Filipino stars, “Fiesta in America” at the Meadowlands Expo Center in Secaucus, New Jersey may seem like it’s just another Filipino cultural, tourism and entertainment event, but organizers say it’s really a two-day marketing event that aims to connect and promote Filipino-owned businesses to the community. It’s the largest event of its kind in the East Coast.

“Filipino Fiesta in America is a great platform to explain and promote Filipino culture, arts, entertainment, our products and this is a great marketing tool for Filipino companies and businesses to promote their products, their services to a growing growing number of consumers,” said Lenn Manansala, Fiesta in America’s VP for Marketing & Communications.

From Mamang Sorbetero to balikbayan box cargo forwarders, Filipino-owned businesses enjoy the exposure to a wider, diverse audience of about 20,000 in two full days.

Christina Petty owns this St Charles, Missouri-based import and export business.
Her unique hand-made bags called “Bag of Hope,” not only promote Philippine-made products in America but every bag sold puts food on the table for a skilled worker in the Philippines.

In just two days, Petty said that she has gained more clients and has networked with other businesses who would carry her products in stores and malls. Small businesses are the back bone of the US economy and many Filipino businesses in the US fall into this category.
 
Community leader Loida Nicolas Lewis says all they need is a little push. “People from Michigan, from Chicago, from Washington DC, from Ohio are here because thousands of Filipinos and Americans come here, this one is a way of promoting one on one,” Nicolas-Lewis explained.

Organizers says, whether you’re paying it forward to help kababayans back home or buying products and services from local Filipino-owned businesses in the US, it’s a win-win situation for both the Philippines and US economy.

You may contact Don Tagala at don_tagala@abs-cbn.com for more information.

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