Pinoy fashionistas plan ‘couture for a cause’ event for typhoon victims

By Steve Angles, ABS-CBN North America Bureau

Dec. 10, 2013

LOS ANGELES – They’re used to bringing out the beauty and style in people and fashion, on the runways, or on the screen. But Filipino fashion group Los Angeles Hearts Philippine Islands is on a mission to show the beauty in giving.

The group is organizing a grand event this Friday Dec. 13 to raise funds for Filipino typhoon victims.

“These are friends getting together and really supporting and making a difference,” Filipina fashion designer Monique Lhuillier said. “The Philippines is a developing country and even a dollar goes such a long way over there.”

Lhuillier, one of Hollywood’s most celebrated fashion designers with Cebu roots, says her friends and family were far away from the devastation but that’s not stopping her from helping.

“Just watching all the devastation that’s happened, in the last month has been heart-wrenching,” she said. “It’s been hard to watch it from here and not be able to do something about it. So we decided, the fashion community here in Los Angeles, we’re also Filipino, to get together and make a difference.”

LA Hearts PI brings together many Filipinos in fashion and beauty in Hollywood, including former Philippine president Ramon Magsaysay’s granddaughter and fashion and beauty author Missy Magsaysay.

“We’ve been getting together the last few years, having lunch, doing food truck events, just having fun,” she said. “So when then the disaster happened in the Philippines it kind of just felt like, why don’t we all get together like we usually do and this time make it for a cause. I think we’re fortunate enough to have jobs and networks and resources.”

Even non-Filipinos such as fashion guru and TV personality Cameron Silver, founder of Decades, is helping in the effort.

“We are all fashion lovers,” he said. “We are all part of a community that wants to support our Filipino brothers and sisters and although I’m not Filipino by blood, I’m Filipino by friendship and by love. It’s wonderful that creative people can get together and make a difference.”

The event will feature an auction and raffle of donations from the fashion world, as well as food trucks and musicians. It will be held on Dec.13 at Rivera 31 at Los Angeles’ Sofitel Hotel.

Proceeds from the event will go to Doctors without Borders.

You can contact Steve Angeles at steve_angeles@abs-cbn.com for more information.

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