By Balitang America Staff, ABS-CBN North America Bureau
June 9, 2014
REDWOOD CITY, Calif. – A Filipino transgender woman has become one of the faces of a new LGBT-friendly ad campaign by a major hotel chain.
Fashion model and transgender rights advocate Geena Rocero is featured in Marriot International’s new ad campaign called #LoveTravels.
Check out the new campaign by Marriot International
It’s the latest push from the hotel industry to attract lesbian, gay, bisexual, and transgender travelers.
Rocero, who founded advocacy group Gender Proud, gained international attention for coming out as transgender at a Ted Talk earlier this year.
The #LoveTravels campaign also features openly gay NBA player Jason Collins and other figures in the LGBT community.
Rocero’s Marriot ads will be featured on billboards and print media across the country, as well as in an online portrait gallery.