Multilingual Coke ad sparks 'English-only' debate on social media

By Balitang America Staff, ABS-CBN North America Bureau

Feb. 3, 2014

REDWOOD CITY, Calif. – The Super Bowl is known for its TV commercials, and one of this year’s commercial got a big reaction—not just from Filipino viewers—but from immigrants across America.

A Coca-Cola ad aired during Sunday’s Super Bowl celebrating aAmerica’s diversity and patriotism.

The ad titled “It’s Beautiful” featured the song “America the Beautiful” sang in different languages. The featured a Tagalog line sung by a FilAm singer named Leilani.

While many viewers reacted positively to the ad, social media networks erupted with criticisms over the commercial’s multilingual lyric translation. Some accused Coke of being un-American because the song should only be sung in English.

2 Comments on this post.

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  • Concerned
    4 February 2014 at 10:50 am - Reply

    When 92 million Americans are unemployed, it is hardly wise to import more poverty from Mexico and other third world nations. It is true that they work hard and for lesser wages but they have a wife and several children at home who may draw Social Security benefits, Medicaid, SNAP, EBT, WIC, receive free education for their children, causing a drag on the economy. If there are no jobs for Americans, how will the new immigrants survive without government help? Our government will increase our taxes, and it has, causing us all to live in poverty.

    • Jon Iñaki Beltrán
      10 February 2014 at 12:00 pm - Reply

      The information in your comment is grossly inaccurate on so many levels, not to mention xenophobic, as well as, irrelevant to this story