Filipino-Canadians flock to new Seafood City in Mississauga

Filipino-Canadians flocked to the newest go-to place in the community, Seafood City, and the first 100 customers each got a free bag of rice.
It is a one-stop hub where kababayans can find products — from staples like rice, fresh seafood, and sweet treats — that are uniquely Filipino.
“Every time we open a Seafood City store, it becomes a Filipino hub. We’re actually nicknamed the Filipino town, like in Chicago. And that is really because we bring with us all the major Filipino brands like TFC, Valerios, Jollibee,” said Mildred Smith, Marketing Director of Seafood City.
The tour showcased what Seafood City has to offer.
Seafood City first opened in 1989 in National City, California.
Today, Seafood City has 24 stores in California, Nevada, Washington, Hawaii, Chicago, and now, Mississauga.
It’s because the Greater Toronto Area is home to the largest Filipino community in this part of Canada.
As part of Seafood City’s tradition, it celebrated their store opening with a Community Night, where community members and leaders indulged in food, culture and entertainment.
Seafood City also donated a $10,000 cheque to the Fil-Core Support Group for caregivers.
“They recognize that we miss our family, that we miss our home, yung mga gusto natin…at least we call this our own,” said Judith Gonzales, from the support group.
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