Canada charity revives “ice bucket challenge” to raise ALS awareness

MARKHAM — The excitement of dumping freezing water over one’s head continues to draw the support for non-profit ALS Double Play, on its 5th year of promoting awareness and raising funds for ALS research.

“My brother became sick with ALS when he was 32 years old. The more we learned about the disease, we learned that there’s no cure for ALS, there’s no effective treatment,” says Cherrie-Marie Chiu, Executive Director.

“All the money that we raise at ALS Double Play is going to the University of Toronto. We have raised over $200,000 now. We fund a ALS researcher. As new and exciting developments come up for potential treatment, we wanna be right there to support the scientists.”

ALS, which stands for Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease, is the most common form of motor neuron disease, that gradually paralyzes people. An estimated 3,000 Canadians are currently living with ALS and 80% of people with ALS die within 2 to 5 years of diagnosis.

“I’ve seen how it impacts people, I’ve seen what the disease does to people and I know that we have to find a cure for it,” said Alex Bilton, Director & Treasurer.

“Kids can help by asking their parents to make donations for ALS research and then we can find a cure.”

“There may not be a cure for ALS at the moment but with little steps like the ice bucket challenge, the charity hopes to raise enough funds to finally make: “ALS History!”

Learn more about the organization: www.alsdoubleplay.com

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