New channel aims to expand reach to fast-growing Filipino demographic in the U.S.
REDWOOD CITY, CA, July 31, 2013 – ABS-CBN International, the largest Filipino entertainment, news and broadcast company in the U.S., announced today the launch of Lifestyle Network on Bright House Networks. Lifestyle Network is available to all The Filipino Channel (TFC) customers of Bright House Networks on channel 437 in Bakersfield, CA, and channel 979 in Central Florida and Tampa Bay.
The new channel will be dedicated to informing, enriching, empowering and inspiring Filipino Americans through its programs, providing them a wellspring of smart, practical, innovative guidance on living well.
With Lifestyle Network, the leading Filipino multimedia company in the U.S. expands its content coverage by offering a new channel which ABS-CBN North America Managing Director and Global Content Head Olivia De Jesus described as “appealing to a market seeking diverse, fresh, rich experiences, information and entertainment that help balance their lives, improve their well-being, fire up their dreams and fuel their passion.”
“We were very encouraged by the enthusiastic welcome extended by the community to Lifestyle Network during our launch event last June in Los Angeles,” said ABS-CBN North America Regional Marketing Head and Senior Director Jun Del Rosario. “We are thankful to Bright House Networks for allowing Lifestyle Network to reach as many viewers as possible who are interested in its four pillars of Self, Food, Home and Travel.”
Lifestyle Network is available for no additional charge to Bright House Networks digital customers with a subscription to The Filipino Channel on the Bakersfield, Central Florida and Tampa Bay systems. For more information, please visit www.brighthouse.com.
About Lifestyle Network
Lifestyle Network is the newest channel launched by ABS-CBN International which was created almost 20 years ago to be of service to all Filipinos. With the launch of its flagship product, The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company in the U.S. The company offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, IPTV, On Demand, along with philanthropic support for Filipinos and the communities they now call home. Based in Redwood City, CA, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation’s wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit www.abs-cbnglobal.com.
About Bright House Networks
Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida, with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan and California.
Bright House Networks serves approximately 2.5 million customers who subscribe to one or more of its video, high-speed data, home security and automation and voice services. The company also offers a portfolio of customizable, cutting-edge business solutions spanning Internet, MEF-certified Metro Ethernet, WiFi, security, telephony, and video. Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions.
Bright House Networks also owns and operates exclusive local news and sports channels in its Florida markets.
For more information about Bright House Networks or our products and services, visit www.brighthouse.com.