Apple CEO Tim Cook kicked things off with the launch of the App Store’s gaming subscription service, called Apple Arcade, which offers unlimited gaming of over 100 titles for only $4.99 per month.
With critics calling this attempt the Spotify of gaming, details were finally announced for the much-anticipated Apple TV + streaming TV service that will go head to head with Netflix, Disney Plus, and Amazon Prime Video.
The Apple TV + will be headlined by blockbuster shows like ‘The Morning Show’ with Jennifer Aniston – the service will launch in November for $4.99 per month, in over 100 countries.
A new entry-level iPad was also unveiled with a slightly bigger screen, as well as Apple Watch series 5, that now has an always-on display.
But the star of the event was, of course, the iPhone 11.
It will come with two back cameras, including an ultra-wide-angle lens and the next generation of microchips, the a-13, with pricing starting at $699.
The iPhone 11 Pro, meanwhile, will have three cameras on the back – with wide-angle, telephoto and ultra-wide lens.
It can create videos with all three back cameras and the front camera at the same time and starts at $999.
The iPhone 11 pro max with a bigger screen starts at $1,099.
The new phones are available to pre-order Friday, September 12, and will start shipping Sept. 20.
Hardware, software and services — thats the game plan for Apple, as they try to woo consumers to stay in their matrix of products. But also looming on the horizon is the trade war between the U.S. and China, and experts warn to expect a price adjustment on the shiny new iPhones in the coming months.